2010 is the perfect year to go green. In the web design worlds, there are several ways to go green and at the same time promote your online business to generate warm leads. In this article we will explore the old and new ways of marketing and how it has affected the way website design companies in New York city are doing their work.
Old marketing techniques, without a doubt, are still working for many of us. Direct mail, mailed newsletters, outbound sales calls, etc. However, these methods have been regarded as environmental unfriendly due to the use and waste of money, as well as consumers time of managing and handling the unwanted materials in their mailbox. Website design and search engine optimization have become the alternatives and there have been countless proven successes in these areas.
Even for the, for instance, a rock and roll caf business in Manhattan NY, the website could be flashy and interactive with lots of photos, music clips and videos that many writers and search engine optimization specialists have asked to avoid due to the nature of the content being non compliant to Googles search engine algorithm for indexing and page ranking. With the technique of link building, the majority of the content on the website is no longer a huge issue.
Many has claimed that Google doesnt index Flash websites. We have found it entirely untrue. This could be very true at the beginning of the SEO Search Engine Optimization discovery era. Some start up SEO firms in the New York city promote themselves as the past Google employees who know the search engine inside out. It was then the urge of being on top of Google Maps, that created a bunch of Get on top of Google Maps Search Engine Optimization companies who came in business and became successful for a short period of time until Google changed their algorithm again.
The most stable approach we have seen so far that has been staying with the way Google indexes website is the amount of links that are pointing to your website. Think in terms of a small village Mary knows to make very delicious chocolate. One day, the word is out, many people tried and tasted Marys delicious chocolate and are telling their friends and family about Mary. These people literally are pointing to Marys house and said Mary lives in that house and makes the best chocolate on earth. The town hall notices all these people pointing to Mary house for her best chocolate on earth and creates a directory to list the best chocolate places in town. Based on the amount of people referring others to Marys house for her chocolate, town hall is placing Mary on the top of the list and said Marys chocolate is the best, we recommend for you to take a look first.
Basically, Mary is a website. The people who recommend Marys chocolate are also websites. The town hall is Google and other search engines. This is how a website is optimized for search engine ranking and positioning. The pointing method is what we call link building.
To learn more about organic search engine optimization and the importance of link building, contact SEO search engine optimization specialists at info@skygatemedia.com. Skygate Media, has recently been voted #2 best website design companies in the New York city. They offer customized web design plans and online marketing campaigns tailored to your business, online or offline. They are currently offering a special web design and search engine optimization package for businesses in New York city, Fairfield County CT as well as the state of Florida.