SEO

SEO or Search Engine Optimization is a process of improving the rank of a web page or website in SERP (Search engine result page) of target search engine for a set of identified keyword or key phrases. In other words, SEO is about getting your target webpage on the top of your target search engine as quickly as possible to get people to click on your website.

Before moving further first of all let’s understand what a keyword or key phrase actually means, a keyword is the word for which the target user might search in the desired search engine where as a key phrase is the combination of words for which the user might search in the search engine. This would be further explained by the example below, e.g. If a user from Birmingham is searching for a SEO company in Birmingham, he might search it simply by SEO, which is a keyword, also he might use the combinations SEO Birmingham or SEO company Birmingham which would be termed as key phrases, the location of the company plays another major role in the combination of key phrases.

Now let’s give a quick look how the optimization for the websites or web pages is done.

We have two factors which influence the ranking of webpage in the search engine, they are ‘on page’ and ‘off page’ factors.

The term ‘on page factor’ is basically concerned with the coding part of the webpage. To improve the ranking we have to make changes in the header tags, image alt tag writing, meta tags which are further classified into title tag, keyword tag and description tag. Changing one of the tags don’t guarantee of changing your webpage ranking in search engine; we have to keenly understand the user’s behavior and should work on changing all the factors which would result into improvement of web page ranking in search engine.

However, sometimes we can see that all the competitor websites also have the same ‘on page factors’, so here comes the role of ‘off page factors’ which would decide the ranking in the SERP.

The off page factors which play a major role in deciding rank are user behavior after logging on to the website, manual search engine submission and link building. The link building is further classified into six parts one way link, reciprocal link, run of site links, deep linking, authority linking and three way links.  

Sometimes, not only these two factors which decide web page ranking there are also many other important factors which decide the webpage ranking they are relevancy, page rank, anchor text and broad base. We also need to post in blogs and create forums and must work on social bookmarking for improving the ranking of webpage in the desired SERP.

All the above factors play a major role in deciding the web page ranking, this can further be explained as if you search with SEO or SEO company Birmingham, the top search would show you the webpage linking to a web page of a company, which means the company must have worked hard in improving their webpage ranking by working on both on page as well as off page factors.

SEO Ranking

Everyone wants to know what will take me to the top or what are the factors that determine my position in the listings for a specific keyphrase and what is their relative importance?

Every client and agent involved in SEO wants the answer to these questions but, unfortunately, the many factors involved in these answers are limited to just a few senior engineers who work for the search engines. However, by using what information that is available and using personal experience, one can list the most important factors which determine position in the listings.

The position or ranking in the natural listings for a particular keyphrase is dependent on the ranking algorithm of a search engine. The algorithm uses certain rules to identify the most relevant pages based on the text content of a page and its context which can be indicated by links from other pages or sites.

Each search engine has different algorithms produced by engineers who are endeavouring to produce the best relevance for its users.

The ranking of natural listings has evolved as a science over the past few years, and, as with all sciences, certain fundamental principles apply.

So search engines now use common search engine ranking factors.

Before discussing these factors, it should be understood that understanding some of the most common ranking factors is very straightforward. Grasping these concepts isn't rocket-science. The main difficulty, longterm, is managing your keywords and optimization, not understanding the ranking factors.

It is important that members of your team understand these ranking factors and also that everyone understands how good quality content can improve search rankings.

If you don't know what keyphrases to use you'll get nowhere.

The six key ranking factors are as follows....

1. Planning and strategy including performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Internal and external link building.
5. SEO process.
6.Conversion efficiency.

Of these six factors, the most important are 2, 3 and 4 because you cannot expect any search engine referrals if your pages are not included within the index. Once they are in the index, results are dependent on the combination of on-page optimization and link-building. We are mainly talking about third-party links but you also need a good, solid linking structure within your own websites.

SEO is extremely challenging because of the number of factors it is necessary to understand, but it is possible to give yourself a better chance than most by following the right principles.

So, of all the factors used by search engines to determine relevance these are the most important.

1. On-page optimization. This means matching the copy on the page to the search terms entered.
--- Be sure not to overdo 'keyword stuffing'.
--- Think of it as labelling in the most appropriate way.
--- Headline and link text should reflect the editorial content.
--- Readers should not be able to notice optimization.

2. Link-building. This creates links into a page. The search engine will assess each link to a page from another page as a vote for this page. Pages and sites with the most inbound links will be the highest ranked.
--- It is not only the quantity of links which are important but their quality.
--- Quality is determined by context, relevancy and popularity of the linking page, as well as the link anchor text and adjacent text.
--- Not all links are treated equally. One link from an authority website may be more valuable than hundreds from non-contextual websites.

Always be aware that spam filters can reduce the position of a site or remove it entirely.

Best SEO Company | Top SEO Companies At Bergstrom-Seo.Com

If you're looking for a way to bring high quality traffic to your site, Search engine optimization (and finding the best seo company is one of the best tools for you. Just to explain exactly what this is, it's using keywords to get your website on the first page of the search engine website. It is very important if you want to achieve success in your business (online or offline) to take advantage of this type of tool. 

I have found that by using search engine optimization, I have increased my traffic generation by at least 20% within the last six months. I have also found that when using a search engine optimization company, it is so critical to find an ethical one. Finding the best seo company could mean the difference in getting traffic to your site or coming out of your pocket with little or no results for your company. 

In my search for the best seo company and it wasn't easy) I found bergstrom. I don't normally even patronize companies that I'd never heard of, however it seemed like they had something good to offer. They had a step-by-step plan to use keywords in a lot of different instances to get the type of results I was looking for. 

A lot of online marketers and pretty much anyone in any type of internet business know how the top search engines work. Yes is true that they offer SEO packages but I didn't have much luck with them. Don't get me wrong, I did see some results but no one was really willing to help me really "optimize" my keywords and search engine results. 

Well anyway, I am probably one of the most skeptical people, especially when it comes to my business and anything on the internet. It is so hard to find the best seo Web Design company that isn't just trying to take you for your money. In this day in age, money is not this easiest thing to come by. I just simply wanted to increase traffic to my site and I have. I wouldn't say that business is exactly "booming" now, but I have seen a substantial increase in traffic to my site using the right search engine optimization company. 

I would like to know what others think about bergstrom. They claim to be the top seo companies From what I see, and the techniques they are using to increase traffic by using keywords, they might possibly be one of the best seo companies.

Seo Nyc

2010 is the perfect year to go green. In the web design worlds, there are several ways to go green and at the same time promote your online business to generate warm leads. In this article we will explore the old and new ways of marketing and how it has affected the way website design companies in New York city are doing their work.

Old marketing techniques, without a doubt, are still working for many of us. Direct mail, mailed newsletters, outbound sales calls, etc. However, these methods have been regarded as environmental unfriendly due to the use and waste of money, as well as consumers time of managing and handling the unwanted materials in their mailbox. Website design and search engine optimization have become the alternatives and there have been countless proven successes in these areas.

Even for the, for instance, a rock and roll caf business in Manhattan NY, the website could be flashy and interactive with lots of photos, music clips and videos that many writers and search engine optimization specialists have asked to avoid due to the nature of the content being non compliant to Googles search engine algorithm for indexing and page ranking. With the technique of link building, the majority of the content on the website is no longer a huge issue.

Many has claimed that Google doesnt index Flash websites. We have found it entirely untrue. This could be very true at the beginning of the SEO Search Engine Optimization discovery era. Some start up SEO firms in the New York city promote themselves as the past Google employees who know the search engine inside out. It was then the urge of being on top of Google Maps, that created a bunch of Get on top of Google Maps Search Engine Optimization companies who came in business and became successful for a short period of time until Google changed their algorithm again.

The most stable approach we have seen so far that has been staying with the way Google indexes website is the amount of links that are pointing to your website. Think in terms of a small village Mary knows to make very delicious chocolate. One day, the word is out, many people tried and tasted Marys delicious chocolate and are telling their friends and family about Mary. These people literally are pointing to Marys house and said Mary lives in that house and makes the best chocolate on earth. The town hall notices all these people pointing to Mary house for her best chocolate on earth and creates a directory to list the best chocolate places in town. Based on the amount of people referring others to Marys house for her chocolate, town hall is placing Mary on the top of the list and said Marys chocolate is the best, we recommend for you to take a look first.

Basically, Mary is a website. The people who recommend Marys chocolate are also websites. The town hall is Google and other search engines. This is how a website is optimized for search engine ranking and positioning. The pointing method is what we call link building.

To learn more about organic search engine optimization and the importance of link building, contact SEO search engine optimization specialists at info@skygatemedia.com. Skygate Media, has recently been voted #2 best website design companies in the New York city. They offer customized web design plans and online marketing campaigns tailored to your business, online or offline. They are currently offering a special web design and search engine optimization package for businesses in New York city, Fairfield County CT as well as the state of Florida.