Manual SEO Vs SEO software

So the choice of the right vehicle to drive your site to the top spot is very much important for running online business. Basically there are two ways to get the higher rank in the search engines results, optimizing your site manually or with the help of SEO tools. Consequently there are two clashing camps of folks, who support the former and the latter variants of website optimization.

Generally there are lots of controversy about the SEO software and its effectiveness. Some say that , the SEO softwares improve your search rankings and helps you to get a guaranteed number one placement in search results. But others object that, saying that SEO software is totally useless and manual optimization is the only way to go. Moreover they even put forward the arguments that SEO tools can get your website banned and buying these software is just draining money down the pipe.

Difference between Manual SEO and SEO tools:

There are some irrefutable advantages of SEO software over manual ways of search engine optimization.

Nowadays users can find a lot of really great SEO tools that make the complicated process of website optimization a lot easier. SEO software can make your site ride high and your on-line sales skyrocket without great pains and efforts.

Good SEO software is an essential tool in the process of gathering and analyzing the data you need to plan and shape your SEO strategy and tactics. Doing that by hand is quite time-consuming and not always effective. SEO tools are irreplaceable when it comes to collecting and breaking up the data or monitoring the process of site optimization.

Another great advantage of SEO tools is that they automate some fagging tasks such as link popularity monitoring, rank checking, backlink checking, reporting etc.

Doing those monkey-job tasks by hand is like looking for a needle in a bundle of hay and you may end up being totally lost in that flow of data. And if you are doing SEO on a large scale, using purely manual methods of website optimization is no way possible.

SEO can help the users to fill their sites with search engine friendly content to look delectable to the eyes of search engines spiders and crawlers. Besides advanced SEO tools streamline the process of SEO. They can perform some tasks simultaneously and even run them on autopilot. This feature make the SEO software as extremely user-friendly and contribute to overall effectiveness and success of an SEO process.

One important use of SEO software is that even the new users those who are not having proficiency in the SEO, also will never meet the risk of getting banned, because of black hat optimization. Because by making use of the search-engine-friendly SEO software you will never break the rules and regulations and avoid unethical presentation of content to search engine spiders and the internet users.

So it's your choice to decide whether to sweat over your site optimization, and spend sleepless nights on doing daunting humdrum tasks manually, or to take advantage of the latest SEO software and focus on your business.

Seo Copywriting And Seo Content

Content writing or SEO copywriting is becoming popular day by day. It is in fact the hottest in job portals. But many people are confused that what content writing is? Content writing if explained in simple is writing for the web site. But it is not that easy as it seems to be. It requires a lot of hard work. Content writing involves 10% of your writing and 90% of creativity and research. Writing of content is a time and brain consuming job. You will have to concentrate while you are writing web content. Some people have misconception that SEO copywriting or content writing is an easy job, but if you will ask the content writer, then you will come to know about the real scene. Content is that part of the web site that is read by every visitor visiting your web site, if you fail to deliver effective content, you will fail in online business.

You be very well aware that what you are writing and for whom? If you are able to identify these two, you will be able to write a good content. Writing is the job that requires calmness and peace of mind. Dont write the web content in hurry as the chances of mistakes increases. There are many points that a content writer should keep in mind while writing.

First of all content writer should take in priority reader of the content. After that he should be able to create attractive content so that he can answer to the question that why people should read the particular content. Last but not the least, importance should be give to the fact that what the content will generate. These are the three points, if the writer is able to identify and work over it, you should think that you have succeeded in content writing.

SEO content writing is also attracting owners of the web site. People who are in online business have started taking SEO content very seriously. They have come to know that what the importance of optimization is. If you want to see your web site on the top of ranking of search engines you will have to work on content of SEO. Professionals are hired for writing the content of SEO. Content and SEO writing are little bit same. But this does not means that content writer can do the SEO content job also. Work related to SEO of web site is directly responsible for the ranking of your web site.

Both SEO copywriting or content writing and SEO content should go together. Today you are aware that millions of web sites are available on internet. If your web site is not so attractive, but is able to attract the search engines, your wok is done. You will get business and profit. What happened earlier was people just looked to the design of the web site, but now it is not so. If content of your web site is not good, you can get behind in race.

It is better to do content writing while keeping optimization in mind; it will save your cost and time both.

Seo news

 

Got a new mobile app that needs marketing? I wish I could say there’s an app for that, but for in-house search engine marketing managers, marketing a new mobile app involves a lot of the same elbow grease and detailed, tactical campaign work as a search engine marketing campaign.

 

The App’s (Finally) Approved

After a lengthy wait, your company’s iPhone, iPad or Android app is approved for download. Hurrah! Hopefully the development team built in great keywords to the app name and description to give the best advantage possible for being found in app store searches, so it’s time to move onto promoting the app outside the app stores.

 

Coordination is key to app promoting success.

The more downloads generated in a short period of time, the better the app store ranking for Gabblet. Launching PR, main website and email promotion, and paid campaigns in as coordinated an effort as possible will help drive a burst of interest and hopefully downloads.

 

Any in-house search engine marketer can easily create an AdWords or AdCenter campaign promoting the app. For the best ROI and quality score, targeting keywords specific to the app (versus apps generally) makes the most sense.

 

For example, buying keywords for “iPhone apps” will generate lots of impressions, but a likely low CTR, quality score and download return (particularly if the app isn’t free).

 

But more targeted keywords, for example, “iPhone currency converter app” make perfect sense to purchase.

Needless to say, it makes sense to run this campaign targeted to mobile devices, but you may also want to target desktops and laptops in a separate campaign as people may browse for apps via their computers.

 

Another good tactic is to create a Facebook ad campaign and target profiles interested in the app’s subject area (e.g., fantasy baseball) as well as profiles interested in mobile apps and technologies (e.g., iPhone apps, Android phones).

 

Tactics To Drive Efficient Paid Downloads

Once all the traditional marketing channels in-house search engine marketers are experienced running are covered, it’s time to look at mobile specific channels.

 

The most common tactic is to run paid marketing campaigns on a relatively low cost CPC basis with specialized mobile advertising networks like AdMob (Google owned) and iAd (Apple owned). These networks serve mobile banner and in-app advertising targeted to geographic and device specific audiences.

 

Both platforms support reporting on downloads to help refine campaigns and budgets, and account managers can refine matching placements once sufficient data is collected. Additionally, Google AdWords offers in-app advertising as well, with the ability to target placements in particular apps that are a good target audience fit.

 

Budget Not A Factor? Splurge On Pricier Placements

If the sky’s the limit in terms of app marketing spend, there’s plenty of pricier options for promotion. Mobile YouTube takeovers are available from Google, a great way to capture a broad mobile audience. Video ads (at a pricier CPC) are also available from AdMob.

 

Engaging in print advertising, or leveraging an ongoing print campaign to include a barcode or QR code to scan with a mobile phone to link to download the app is a great offline channel tactic. Contacting Apple for in-store app demo events is another offline strategy to generate buzz and interest.

 

Success Metrics

The primary goal of any campaign is to drive downloads, especially in an effort to enhance app store rankings. For paid apps, additional metrics around revenue, cost per download and ROI are immediately relevant.

 

For free apps, cost per download is a good metric to measure, but can be hard to pinpoint an appropriate value. Many free apps have downstream revenue associated with them for transactions or advertising revenue, that can also be measured.

 

SEO Audits

SEO or search engine optimization audits are performed to check and verify whether your SEO techniques are error free. Such audits help you improve your website rankings significantly by pointing out the mistakes that you might have overlooked. Many professional Search Engine Optimization Firm and website designing agencies perform SEO audits in affordable fees. These audits not only bring out each and every point that might be useful or harmful for your website ranking, but they also provide a clear explanation as to the theory behind each of these points. Each of these points is then rated so that you know which point has the utmost priority value and requires the maximum focus.

Some of the common areas which can be arrested through professional SEO audits include website content issues, content theme analysis, outbound and inbound link analysis, website domain related problems, website architecture, page construction, web server configuration, usability issues, website navigation, and various tag attributes to name a few.

SEO audits also provide a detailed analysis and review of the first few top pages of your website. In order to get your website audited for SEO performance you will need to provide the top keywords or search terms that you are targeting for your website to the auditing agency. You will also need to specify the top search terms that your top pages are targeting and what the location of your target audience is.

It is not necessary that you personally contact an SEO Company for SEO audits. You can browse through the Internet and place an online request for SEO audit. To place an audit request you will need to provide your name, email, telephone number, URL of the homepage of your website.

You can also provide the list of languages that you want to target. Some service providers may ask you to write a short description regarding the kind of audience and market you are focusing on, whether there are any specific characteristics of that market. You can also specify of any deadlines or specific requirements. Once you provide all this information and send the online request the service provider will get back to you with their quotes.

Once all the major issues affecting the SEO process are arrested you can call your website as SEO-ready. Once SEO-ready you do not need to do any major re-development or re-programming in the site in terms of SEO. If your website follows all the best SEO practices, it will not be long before it gets indexed by all the major search engines.

The first dedicated SEO Company in India, Convonix Inc offers customized Search Engine Marketing strategies including Search Engine Optimization Service and PPC campaign management to help businesses make the most of their online property.