SEO Training OR SEO Outsourcing

If you have a website or business you are likely wondering whether it is worth outsourcing your SEO work to an agency and just how easy it is to do yourself. This is a very good question.


There are some advantages of outsourcing your SEO work if you do it properly however in order to understand what is needed you need to learn about SEO yourself.


There are 2 areas to having your website ranking well. The first is the on-site factors which concern how your site is structured and where you place the most important words on your web pages.


The other area is SEO off-site, which is about the strategies you can use to get visibility for your content. There are right and wrong ways of doing this.


And underpinning both of the above is a good understanding of keyword research. There are many keyword research tools which you can use to find out what your customers are searching for, and they don't cost you anything.


Many people still think that SEO is for "geeks" and web developers but actually it is more of a marketing skill.

It is all about getting visibility for your product or services.

SEO is also not just about getting listed in the standard web results. You will have noticed on the first page of major search engines, there are also blog results, news results, local search results, product results, video results and more.


You can double or triple your visibility by tailoring your search campaign to target more than one channel.


Therefore to get good search visibility you need to do an SEO training course so you can either do the work yourself if you are up to it, or else to understand what you need to outsource.


You also have to be careful on outsourcing because if you get a person who does not know best practice, you can destroy your company image or brand.


There are a lot of companies which spam you about building 1000 links to your site for little money, but how you build your links is very important.


It is much better to get natural links developing and pointing into your site by the types of off-site SEO strategy you decide to implement, rather than pay someone for links.


So if you have spent a lot of money and time on your website it is a very good idea to get a basic SEO training.


If your business relies on online traffic then it is probably worth taking your knowledge to the next level by attending a SEO training workshop / event or by doing some training over webinar if you can't make the event.


You can often get a lot more out of attending a search marketing workshop because you get the chance to ask questions about your own site, something you can't usually get from an online SEO course.

What is SEO Article Writing? - SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.

What are some of these "things?"

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit "ENTER", a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want -- as long as it's a certain length (usually 300-500 words).

There are many freelance writers - hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they're so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."

And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

InternationalSEO

If you have a successful business website you probably have a clear picture of the geographical distribution of your customer base. If the language of your website is English, most of your customers will come from the English-speaking world, although searches that will lead a potential client to your website may originate from any country. If you wish to attract more customers from different parts of the world, there are several steps you can take. There are of course, significant differences between the English spoken in different countries, especially between American English and British English. You might try providing US and British flag links to two similar but different language versions of your website, perhaps with different product selections, to see if that resulted in increased sales. You would be demonstrating to the visitors to the two sites that you had an appreciation of their culture. The next step would involve the establishment of different language versions of your website each with maximum visibility on appropriate local search engines. In a way, this would be an extension of local search optimization techniques. For each language version you would appear as a business with a local rapport and this would build confidence and hopefully have a positive impact on sales.

Whether you select one approach or the other, or a combination of the two, it is critical that the text editing and keyword selection be placed in the hands of a native speaker.




AuroIN is experienced in international search optimization and is ready to fully develop the international scope of your internet business. AuroIN is a USA based seo company with many years of business experience and a solid record of innovative research. AuroIN's dominant leadership position is sustained by the continued development of novel techniques and our resource base. We have been in business since 2000 and currently have over 700 employees. We have worked for over 1000 different clients and our client retention rate is 99%. A particular advantage that AuroIN enjoys is that it is able to maintain a very competitive pricing structure.

If you have a successful business website you probably have a clear picture of the geographical distribution of your customer base. If the language of your website is English, most of your customers will come from the English-speaking world, although searches that will lead a potential client to your website may originate from any country. If you wish to attract more customers from different parts of the world, there are several steps you can take. There are of course, significant differences between the English spoken in different countries, especially between American English and British English. You might try providing US and British flag links to two similar but different language versions of your website, perhaps with different product selections, to see if that resulted in increased sales. You would be demonstrating to the visitors to the two sites that you had an appreciation of their culture. The next step would involve the establishment of different language versions of your website each with maximum visibility on appropriate local search engines. In a way, this would be an extension of local search optimization techniques. For each language version you would appear as a business with a local rapport and this would build confidence and hopefully have a positive impact on sales.

Whether you select one approach or the other, or a combination of the two, it is critical that the text editing and keyword selection be placed in the hands of a native speaker.

AuroIN is experienced in international search optimization and is ready to fully develop the international scope of your internet business. AuroIN is a USA based seo company with many years of business experience and a solid record of innovative research. AuroIN's dominant leadership position is sustained by the continued development of novel techniques and our resource base. We have been in business since 2000 and currently have over 700 employees. We have worked for over 1000 different clients and our client retention rate is 99%. A particular advantage that AuroIN enjoys is that it is able to maintain a very competitive pricing structure.

 

How to Learn SEO

Search engine optimisation is a mercurial industry at best and a spending black hole at worst. If you are planning to engage in SEO, either on a commercial level or to promote your own web site, it is vital that you stay abreast of the latest developments or your hours of work may be in vain.

There are a number of useful resources available online that can help you achieve anything from a basic knowledge of SEO techniques to a professional level of expertise. Studying and learning from these resources is an excellent place to start if you are planning to deploy the power of SEO - although they can provide no substitute for rigorous testing. As mentioned above, search engine optimisation moves extremely quickly and some of the information you find online may be outdated.

Perhaps the most widely recognised and used resource on search engine optimisation is the web site SEOmoz. As well as providing a number of tools and services that can help you plan and implement an SEO strategy, this web site features a handy Beginner's Guide to SEO that is free for everyone. There are few better ways to gain an understanding of search engine optimisation than reading this guide and a subscription to the site can provide more advanced users with plenty of food for thought. As an added bonus, the SEOmoz site also features a (free) daily blog offering plenty of useful hints and tips to the aspiring expert.

Another useful guide for the beginner can be found at BusinessInsider and is entitled '10 Basic SEO Tips to Get You Started'. This provides an excellent jumping-off point for beginners who go on to read the more in-depth exposition and analysis available at SEOmoz.

For more advanced SEO enthusiasts who have already gained a firm grasp of the basics, there are some interesting posts at seo-theory.com. Although the posts here tend to be more technical than those aimed at beginners, they are clearly written and suitable for those looking for an intermediate step in their journey towards expertise.

Most of the truly advanced knowledge can be gleaned from forums, paid courses or books, but it is extremely important to remember that since SEO moves forward so quickly, books on the subject are often outdated very shortly after publication. This is one of the major advantages of using the internet as your primary resource - posts can be written and published within hours (or even minutes) of a change to the search engine algorithms that determine relevance, value and thus rankings for web pages.

The web site stackexchange hosts an excellent Q&A based forum where users can ask specific questions and receive answers from established experts in the SEO community. The web site WarriorForum can hardly be overlooked by anyone who is serious about making money from internet marketing and search engine optimisation. Discussion is healthy and covers a wide range of subjects, including but not limited to SEO. Finally, a paid subscription to SEOmoz is a worthwhile investment for anyone with serious, well-considered plans to go professional.

SEO copywriters

SEO copywriting, or Search Engine Optimization copywriting is a means of internet marketing where the SEO copywriters write text for a webpage that includes exact search terms. The well written text targets the websites specific demographic but its real purpose is to rank high in the search engines targeted search terms. 


SEO copywriters also include the specific search terms in the websites title, description, keyword tags and headings.


SEO copywriting has the ability to achieve rankings that do well on all search engines, although no page does equally well on all search engines.


Search Engine Optimization techniques only work with search terms that are not particularly competitive, where many companies are attempting to attain a top ranking with their website.

Casino, sex, insurance, health and hotel sights are among the most competitive industries. In these competitive industries more vigorous techniques are required.

If websites don't have sufficient text on their websites and the adding of more text would spoil the website design or the nature of the site then these websites are not suitable for SEO copywriting. If a website refuses to change the text on their page, or refuses to add more text for the sake of Search Engine Optimization, then these websites obviously wouldn't benefit from an SEO copywriter.


Copywriting is a skill, a competent copywriter will understand the target market that they are writing for and supply relevant articles, while inserting the keywords strategically and efficiently. A capable copywriter will understand the company's specific jargon and write the piece using the style that contemporary web articles are written in. Search engine copywriting is different to copywriting, which is a specific field and is used to make a website successful by the specific style which should reflect the company's particular brand, this of course will be repeated in the website development and website design.


 


 


 


 


 

Online SEO Service - Weaknesses And Disadvantages

Search engine optimization can be costly and ineffective if you are not careful about what you are doing. Too many cooks in the kitchen and not enough ingredients. Basically, anyone can open up an SEO planning firm and claim to be an expert. But it is only the business that routinely lands clients and shows those clients positive results that will be able to survive the ever changing search engine optimization industry. Most costly optimization plans fail because they fail to learn and implement what truly works. If you are wanting answers, then here is what you must look for in a potential SEO plan. (Accept nothing less):

1. Proper tagging and definitions

While tagging is not as important as another key entry on this list, it is necessary because it gives the search engine bots a clear indication as to whether or not your article is about what it claims to be about. The tags on your story should essentially encapsulate everything that your piece is about. A red flag to many search engines that content is not worthy of promotion is when the content is stuffed with keywords that have little to do with the title itself. This is a sure way to get your website to the bottom of the list. If you are employing an SEO firm, then it is extremely important that they use tags properly when defining your story. If they are not, then no amount of money you are paying them will be worth the results they produce.

2. Not focusing enough on content

It really is strange how content, for the longest time in the search engine optimization world, took a back burner to keyword phraseology. Recent changes in the way that Google conducts its relevancy searches have made this mindset a thing of the past, yet many search engine marketing firms are failing to keep up. They are failing to do so because it is (or has been in the past) easier to market a cheap product that gets cheap results to a wide variety of people. No more. These days, your business will fail if you are not delivering relevant SEO content to the people searching for it.

3. Inflating costs, deflating effort

Another reason why many SEO firms may cost you an arm and a leg but are simply not cutting it is that they are inflating the cost of the actual product without inflating the results they produce. If they really wanted to make you successful, then they would stay abreast of the changes within the industry and do their best to make sure you are doing yours. Don't do business with anyone, who cannot share a list of client successes first.