Will online video spell the end of SEO as we know it?
In 2-5 years, will the only files you find on the top pages of the search engines, be videos, and not websites?
If SEO can no longer get your website to the top of Google, what's the point of doing it? To move your website from position 324,432 to 786?
Radical? Maybe. But my experience is proving this to be true.
Businesses now have a potential to DOMINATE their keyword phrases, particularly for local search. Imagine someone doing a keyword search for your product or services...and 6 out of the first 10 organic listings ARE ALL YOURS! Crazy? I've done it.
For a recent client, I was able to get 7 out of the ten organic listings for his business with one video..and the first three all had thumbnails!
Do you think that might draw someone's attention?
By now, everyone's familiar with YouTube.
In January 2009, YouTube registered 100 Million unique visitors. These visitors watched an average of 63 videos each. That's over 6.3 Billion videos..in one month. And that's just You Tube. There are dozens of video sharing sites, and more being added every day.It's not hard to understand the explosion of video on the Internet. Computers are now fast enough to display videos and movies, just like a TV. After 50 years of television, we are almost 'programmed' to watch videos. I remember, as a child, sitting in the living room, with a TV tray in front of me, eating my Swanson TV Dinner (remember those aluminum trays!), and watching "Invaders from Mars". Salisbury steak was one of my favorite dinners. (I just watched "IFM' again..after almost 45 years. Thery colorized it, so the Martians appeared to be wearing green Velour jumpsuits...with a zipper up the back!)
We are a visually oriented people.
Flat screen TVs are everywhere. At my local library, their is a flatscreen TV at the entrance, tuned to CNN. I always glance at it, just to see if anything interesting is happening. In the retail stores, tell me you don't stop to look at the TVs. Heck, they got them in checkout lines. Pictures draw our attention.Which is why video is becoming so important to business marketing. However, businesses have been slow to exploit it yet; there are very few businesses that have realized the potential to 'lock up' their keyword phrases on Google.