When we talk SEO strategies, we almost always refer to Google SEO services. After all, Google controls over 70% of the search engine queries, so it only makes sense for the small business to concentrate their search engine optimization results on Google. The reality is that when you optimize your website and linking strategies for Google, you’re also optimizing your website for Bing which powers Yahoo. Results vary between Google and Bing/Yahoo but they are less than they’ve been for years. In my experience, Google is quicker than Bing or Yahoo in showing new sites in their search engine results.
In fact, Google SEO services strive to provide best SEO practices starting with determining whether the client website can be fully indexed by Google (if Google can’t see the pages in the website it won’t get ranked). Next, we look to see if the client website itself has been optimized:
•Are the title tags and meta description tags unique and specific to each page?
•Do they contain the proper keyword phrase for the page’s content?
•Is the keyword phrase repeated within the body copy of the page?
•Does the site make use of internal linking strategies?
•Does the site have an RSS feed?
•Does the site have video?
Additionally, Google SEO services take a look at the competitive landscape for a client’s main keyword phrases. By competitive landscape we mean the average number of pages within websites appearing on page one of Google’s search engine rankings for these main keyword phrases AND the average number of incoming links (from other websites) these page one Google websites have. This determines what Google SEO efforts will need to be done—how much content and how many incoming links the client website needs to be competitive.
Of all aspects of Google SEO work, the acquisition of incoming links is the one step that normally is outside the abilities of the small business owner. Reciprocal links, the old standby of “I’ll give you a link if you give me a link” has been said by Matt Cutts of Google to be of no value. Paid links have been ‘banned by Google’ for years.
From here a Google SEO strategy can be created to develop the needed content and incoming links on a regular basis in a natural way. When it comes to Google SEO, patience is a virtue, and regular, continuous and ongoing efforts key. Done correctly, Google SEO can provide more than enough free traffic, sometimes referred to as organic traffic, to sustain many small businesses.