Search engine marketing allows the promotion of websites, as it is an internet marketing form. It enhances the visibility of the searched results in the search engine. This service is a paid enclosure and an appropriate advertising form. In 2001, dally Sullivan was the one who proposed the Search Engine marketing service for the benefit of people. The search engines had been helping people to gather relevant information quickly as its usage had been increased among people due to the introduction of many new and different websites. All these can be achieved through the implementation of successful strategies.
On the other hand a huge amount of money had been spent by the American people, in 2008, for the purpose of search engine marketing. The search engine marketing had been begun to be used among many people on a larger scale as it provides the people with proper and effective results quite quickly. Moreover this had been replacing the traditional advertising form. Many global programs such as Google, yahoo, Bling and others are allowing people with the search engine marketing service for the purpose of generating revenue. In 2009, the search engine marketing was planned to be used by both Microsoft and yahoo but in 2010, they were allowed to implement their required strategies for the implementation of the marketing.
At first the search engines had been used for the purpose of earning profit through ay per click facility. They were the ones who generated a larger sum of money among the other websites. Different other advertisements services were also provided by the consultants of search engines it gave an opportunity to people to let their particular items be promoted or advertised. The search engine marketing management services are also provided in some cases. These are the activities which are some hoe related to the search engine optimizations. Return on investments is the basic aim for the search engine marketing management. It avoids indulging in building any sort of traffic streams. Moreover it is not a paid form of advertising. It tries to achieve its first rank without any charges.
Apart from this another market for the search engine agency had been evolved this had been evolved due to the complex structure of the technology and issues faced by the people. This in fact serves as the third party which allows the people to easily get their search marketing managed by the agencies. Some of the advertisers and marketers referred search engine marketing as the pay per click advertising form where the host is only paid when the advertisement is clicked each time by a person and this is done through the help of search engines. Moreover some of the issues had been found with the search engine marketing services. An important ethical issue is the infringement issues regarding the trademarks and the patents. Furthermore the search engine marketing practice can also be improved and hence would be affected by the changed brought by the Google for its iOS devices.