SEO Phoenix - SEO Arizona
Search Engine Optimization (SEO) is a powerful online marketing strategy. When done correctly, millions of online searchers can find your site among millions of top search results. Many website owners and builders consider SEO as an afterthought- after the site has already been built. If you are about to create a new site or redesign an existing one, understanding how the search engines work, how your target audience searches, and how bwst to design
your site from the get go can save your company thousands of dollars in time and expenses.
So Why is SEO That Important?
Search Engines like Google, Yahoo and Bing along with Hundreds of Business Directories are the main way internet users discovert websites. Various resources confirm this statement, and the percentages generally range from 62 percent of Internet users to 96 per cent.
A Study conducted by NPD Group, a research organization specializing in consumer purchasing and behavior, tested the impact of search engine listings and banner advertisments across a variety of websites to determine which marketing medium was more effective.
In each situation, search engine listings came out on top. They found consumers are five more times likely to purchase your goods or services after finding a website through a search engine rather through a banner advertisment.
Jupiter Media Metrix, another Internet research firm, determined that 46 percent of consumers go to a search engine and type the product or service name as a search query when they are looking for a product or service to purchase online.
Search engines and directories average over 600 million searches per day. Therefore, regardless of the percentage value is a s low as 28 percent or as high as 96 percent, millions of searches are performed everyday. Properly preparing your website for search engine optimization increases the probability that web searchers will visit your site.