Since Multilingual SEO has been named as the backbone of any global search marketing campaign, we need to know how to improve our SEO globally and use it to drive targeted traffic to our site.
Here we can provide you with some tips on how to make it as successful as possible. These tips are commonly applied to websites not just with the freelancers but also with the top companies who mainly use Multilingual SEO as their source of traffic.
Language in every place has its own slang, metaphor, and abbreviations. Word per word translation can't identify another country's slang or transfer the massage that you want to bring across. Hence it is a must to hire a professional local marketer to localize your content, campaigns and keywords you should target. According to statistics, 78% of internet users do not speak English, but still we concentrate all our SEO affords for the English speaking audience.
Hiring a professional local marketer maybe costly but using auto translations will surely not achieve the same results and ranking. It is always better to hire a native speaker to do the job.To optimize for different local search engines, we need keywords that apply to our industry and have high searches in the targeted regional search engines we are trying to rank in. To choose the right keywords you can't rely on dictionaries or auto translation software. You would need to approach someone familiar with the language and ranking for the local search engine, in order to target the best possible keywords. It is important to make the keyword as specific as possible.
Another big factor in Global SEO is getting a country specific domain, which gives you a greater chance for top ranking on local search engines.
This is most important if you have other international companies competing for the same keywords. Global SEO is all about techniques, and proper preparations.These are mainly the most common technique for multilingual SEO. Surely we can attract more local visitors, if we present valuable content, in their native language and written by native speakers. Localized sites, campaigns and marketing techniques will boost your global exposure and drive more relevant traffic through your site. Regardless of the targeted market, these tips have never failed to help companies succeed on a global level.